With its 40 subsidiaries OBO Bettermann is manufacturing more than 30,000 products in more than 60 countries worldwide.
Our job for OBO Bettermann was to recheck and rethink their national and international efforts, analog and digitally. From sales to marketing to their corporate identity: we left nothing undiscovered. We started by hosting intense workshops with every group of stakeholders to define differentiators and check on structures. The result is a new product and solution strategy as the base for every task that comes up today or in the future.
Every of todays tasks and efforts is based upon the new approach. We show responsible for any printed product and their digital adaption, for national and international fairs as well as for digital solutions on customer support member’s devices. As their lead agency we are proud to shape OBO Bettermann’s future.