Volksbanken and Raiffeisenbanken are credit unions and as such have one mission: to serve and support their members. Their members are their upmost priority, benefit from exclusive added values and hold shares of their economic success.
We were hired to create a campaign generating new members, visualizing the emotional market value and anchoring it in the target group’s mind. This is how the “wirbewusst” (us awareness)-campaign started, which we got to look after on a media base and promote in Dortmund and their trading area subsequently.
“wirbewusst” was created as a term to incorporate the cooperative idea of Volksbank as well as “wir” (us) as the company’s corporate maxim to act upon.
… or the base everything is build upon
Market research and analysis to gain knowledge of Volksbank’s USPs. Development of a strategy and language that addresses the target group.
We view design as a successful tool to achieve strategic targets. Therefore, our consulting results in a meaningful communication-design across any media, analog and digital.
Planning and purchase of media, production and support as well as final quality check.
Baeumerstr. 9
D-44141 Dortmund
8:00 am – 6:00 pm
Monday – Friday
or whenever you need us
